Conducted a workshop to teach the startup teams about the importance of user research in TGN BootCamp on October 1, 2015.
Ran a workshop about the value of empathy in design and a workshop about the importance of usability testing for university students in IoT Designathon in October, 2015.
Ran user tests to evaluate usability of Global Sources' new serviecs for global buyers at its trade show in October, 2015.
Observe how your target users complete important tasks and identify design problems and fixes. Cantonese, English, and Mandarin test moderation available.
Identify potential problems with your product by assessing its compliance with industry-standard usability guidelines, usability heuristics, and professional experience.
Avoid your competitors’ mistakes and do what they do better.
Understand your target users’ behaviors, needs, expectations, and concerns.
Identify your target users’ behaviors, needs, expectations, and concerns in real environments.
Affordably observe how overseas target users complete important tasks and identify design problems and fixes.
Before launch, Tencent, China’s largest and most used Internet service portal, needed to evaluate its all-in-one app for exploring and sharing trending and celebrity news.
We used in-depth interviews and usability testing to get WeChat Life ready for release. In-depth interviews provided Tencent with valuable information regarding target users’ behavior, interest areas, social media sharing habits, and overall impressions of the WeChat Life app. Usability testing provided additional information about how easily users were able to browse content, search and share content, take photos, Sand play games. Through these services, we helped Tencent avoid potentially embarrassing problems at launch.
Global Sources is a leading business-to-business media company and trade facilitator in China. More than 1 million international buyers—including 95 of the world’s top 100 retailers—rely on Global Sources to import more profitably from international supply markets.
To help Global Sources maintain their competitive advantage, we analyzed volume buyer behavior through in-depth interviews, evaluated design concepts through usability and eye-tracking tests on GlobalSources.com and competing websites, and conducted training workshops so employees could design more user-friendly products and conduct their own usability tests.
UBM Asia’s JewelleryNetAsia.com (JNet) is a portal for more than 4,000 suppliers and 60,000 business professionals. Its trade directory provides supplier, product, and trade show listings.
By analyzing the websites of two major competitors, we were able to recommend changes that gave JNet an advantage in account registration, eNewsletter subscription, product and supplier queries, trade show registration, and other areas. Combined with this competitive analysis, usability testing enabled JNet to design the site according to user preference and need.
Hong Kong Education City maintains HKEdCity.net, a portal that brings together information, resources, interactive communities and online services while promoting the use of IT for improved teaching and learning.
Usability testing and expert review improved the portal experience for all parents, students, and teachers. We analyzed the site’s key features, including landing pages, the Online Question Bank, event calendar, Parent Academy, and Teacher TV, and then used our research findings to develop customized UX training materials for senior-level executives and designers.
The OpenSnap app is a mobile dining guide that lets users find restaurants on the go using only pictures. It utilizes OpenRice content from one million restaurants across Asia.
We moderated two separate usability tests for OpenSnap to keep the project on schedule—the first completed prior to the app’s launch, and the second completed post-launch to test the following app features: restaurant searching, user searching, updating settings, bookmarking, taking photos, uploading photos, searching photos, and applying filters.